There is a universal truth to women, no matter what size employer they work for: they tend to be under-insured. This was the message of opportunity that Jean Wiskowski, chief marketing officer at Prudential, had for advisers gathered in New Orleans at the 7th annual Workplace Benefits Summit.

In her session, "Voluntary Benefits: Gender Matters," Wiskowski pointed out to the mostly female audience that, according to LIMRA, 43% of women have no life insurance coverage at all. The industry research group also notes that although seven in 10 U.S. households are dual-income households, one in three wives own no life insurance at all.

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