When voluntary products, such as critical illness, accident and cancer insurance, were first introduced through employers, only a small percentage of employees had a need for those products, as $5 co-pays and low deductibles reigned supreme. Now, with out-of-pocket costs continuing to rise, there is a push to make worksite work for a larger segment of the market.

Speaking recently at EBA’s Workplace Benefits Renaissance in New Orleans, Scott Mardis, ‎territory manager at Kemper Benefits in Philadelphia, explained that 85% of health insurance claims are $2,500 and under, 7-out-of-10 employees have less than $1,000 in their savings accounts and many consumer-driven health plans have deductibles as high as $5,000.

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