In the U.S., 62% of adults receive their news from some social media platform such as Facebook, Twitter or Reddit, according to a 2016 study by the Pew Research Center. Benefit industry experts are taking advantage of the popularity to alert their clients to changes of regulatory and legal statuses of employee benefits, and to grow their business and deepen client relationships.

Jeff Yaniga, chief revenue officer for Maestro Health, sees platforms such as Slack as a place where clients and advisers can pose questions to one another and use the space like a think tank. “When we enroll big groups, you can see on the internal chatter machine that they are asking questions to each other,” Yaniga says.

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