The right data uncovers specific issues and provides action points for clients to reduce costs and have a healthier workforce. Therefore, brokers with strong in-house data divisions are winning business from other firms that are less prepared to take advantage of such statistics. Scott Mayer, director of data analytics at Hunt Valley, Md.-based Crawford Advisors LLC, an AssuredPartners Company, talks about best practices in data collection and utilization.

EBA: For an adviser, what are the main advantages to using data?

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