In last month's column we detailed the three psychological states that benefits buyers find themselves in, especially the one you want to lead a buyer to - "satisfied." If you missed my last column, you may want to pick up a copy of the February issue of EBA or read the digital edition on the EBA website, eba.benefitnews.com.

This month, we'll look at how to get a buyer from "dissatisfied" right to "satisfied" - and get an AOR as a result.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access