Iwould rather be poked in the eye with a sharp stick than sit through a humdrum and aimless sales presentation that goes nowhere. What needless pain that is. There is something to say for sales momentum and pursuing a goal in everything you say and do.

Sales momentum is the process of creating and maintaining excitement in a buyer with the goal of making a sale. Its power is greatly underestimated. This month, let's take a close look at this important function.

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