We talk for a living. We should be experts at talking to prospects, but not everyone is an expert. Let's devote this column to discussing how we can improve our grammatical skills to improve our ability to present and close more sales.
Here is a true story to get you either laughing or crying. I once worked with a brokerage firm where I assisted salespeople on calls. Shortly after I started there, I received a call from an old business acquaintance who was fed up with her current broker and wanted to work with me. I talked it over with one of the partners and we agreed that we would go on the call together and try to win an AOR letter. The brokerage partner was going to be the AOR if we were successful.
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