Big data, data mining, data analytics — there are a lot of terms thrown around in the benefits business, which could confuse  the growing importance of this strategy that some professionals say brokerages need to adopt.

When Scott Mayer, vice president of data analytics for benefits brokerage WorkforceTactix in Baltimore-Md. started in the benefits world, he was a group benefits broker. But his firm, which specializes in groups with 100 to 2,000 employee-lives, saw a need to differentiate themselves and Mayer was a key asset to that.

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