Blue Cross and Blue Shield of Louisiana is requiring that all of its agents in the individual market must be certified to sell in the state’s federally facilitated marketplace, even those who only sell outside of the exchange. Agents also serve as health care advisers, and BCBSLA wants them to know the Affordable Care Act, says Dianne Eysink, director of corporate communications.

“We think it’s important for them to understand what the ACA offers, as well as all of its rules and regulations,” she says. “This enables agents to have the full picture when advising our potential clients as to what is best for them and their families.”

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