In line with our mission to provide benefit advisers, brokers and consultants with crucial and timely intelligence and insight, Employee Benefit Adviser today launches a redesigned website.
While the home page looks richer and sharper – with a cleaner, simpler interface – the most important changes come via our new publishing platform, which enriches the user experience and enables deeper engagement across all content types.
We invite you to watch the accompanying one-minute video for a visual tour. Meanwhile, here’s a summary of what’s changed:
We’ve redesigned EBA’s publishing schedule, and our home and article pages, specifically to meet your workday needs. Morning and afternoon “day parts” ensure you get the right information in the right format at the right time. An expanded content taxonomy – now ubiquitous in the site experience – surfaces more (and more accurate) related content and lets users drill down at will.
As you start your day, “First Look” delivers a need-to-know-now report curating the day’s most important news and analysis. To take full advantage, we recommend signing up for the First Look e-newsletter; begin by registering, using the link at far right of navigation bar at the top of the page.
Later in the day, “Second Take” – also available as an e-newsletter – offers the editors’ and others’ perspectives on key developments and issues of immediate concern enhanced by data, video, and other rich media.
Throughout the day, accessibility and utility are enhanced by the site’s fully responsive design. Users can access a consistent, optimized and intuitive user interface on any device and any screen configuration. And continuous page-loads let users scroll instead of click, limiting unwanted page breaks.
In bringing you the new Employee Benefit Adviser, we’re grateful to our colleagues at SourceMedia, to the user experience designers at Work & Co. and to the content management system experts at Perfect Sense Digital. In the coming months, we will work with these excellent partners to add new features and functionality that make the site even more useful.
Meanwhile, please let us know what you think. You can send your comments directly to me at Elizabeth.Galentine@sourcemedia.com.
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