A leading private exchange operator’s satisfaction survey shows that employees who shopped online for their health insurance in 2013 have a surprisingly high understanding of, and appreciation for, the value of this new sophisticated marketplace.

The research that Phoenix Marketing International conducted on behalf of Liazon Corporation suggests that consumers of the operator's Bright Choices Exchange are savvy, empowered and making smart health care choices. They’re also said to be satisfied with their benefit elections and online shopping experience, benefiting from well-crafted communications.

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