In the midst of a gaping hole in life insurance coverage, Mintel Comperemedia, a research and consulting agency that specializes in direct marketing, released statistics regarding the life insurance sector’s marketing targets and finds that carriers are drifting further and further away from the bull’s-eye.
Consumers between the ages of 31-45 received a 13% share of direct mail volume for the first six months of 2011, which is down three percent from the same period in 2010. According to Mintel, the 31-45 age bracket is “more likely to consist of families with children, breadwinners approaching their prime earning years, and those beginning the daunting task of caring for aging parents.”
Register or login for access to this item and much more
All Employee Benefit Adviser content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access