With an employee population plagued with increased health care costs and more responsibility, wellness programs continue to grow in popularity. But to make sure they are making an impact, companies are shifting to outcomes-based plans - which require the assistance of a broker.

In 2012, 53% of companies had a staff member dedicated to wellness, up 43% from the previous two years, according to an Optum white paper. Yet, there is room to grow. In the survey, less than one-fifth (19%) of respondents said their companies set specific program participation goals and 17% strongly agreed that the return on investment is poorly tracked.

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