An overwhelming majority of Hispanic and African-Americans say that financial services firms need to hire more diverse staff, according to a survey conducted by Harris Interactive on behalf of Edward Jones.

About two-thirds of those polled, and more than three-quarters of Hispanic and African-Americans respondents, said that a firm’s advisers should more closely resemble their client base. Despite the need to recruit more diverse staff, minorities have long been underrepresented in the profession.

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