(Bloomberg) — Two of the largest U.S. health insurers are giving Obamacare customers more time to pay their initial premiums as the industry tries to coax millions of people to take the final step in cementing coverage for 2014.

WellPoint Inc., the second-biggest U.S. health insurer, says it’s allowing consumers until Jan. 15 to pay, five extra days than planned. Health Care Service Corp., which runs Blue Cross plans in Texas, Illinois and three other states, extended its deadline to Jan. 30, saying it wanted to avoid confusion.

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