New ad campaign casts ACA as life-saver

A new $250,000 national advertising campaign running on several popular political TV programs casts the Affordable Care Act as a positive force that is saving lives. It also seeks to counteract continued threats of repeal or scaling back the landmark legislation.

The ads, which are airing on NBC’s Meet the Press, CBS’s Face the Nation and MSNBC’s Morning Joe, tell the story of Julie Adams, a musician from Nashville, Tenn., whose breast cancer was diagnosed early and successfully treated.

“Americans have not had enough opportunity to hear personal stories like Julie’s,” according to Robert Restuccia, executive director of the nonprofit Community Catalyst Action Fund, which launched the campaign. “The public conversation about the Affordable Care Act has been dominated by politics not substance, fueled by a constant barrage of attacks by its opponents. It’s important for people to understand what’s at stake for Julie and millions of Americans who have gained life-saving health care coverage through the Affordable Care Act if Congress repeals the law.”

Also see: GOP ‘silly’ to release post-ruling plan before King v. Burwell decision

The effort comes amid a flurry of critical reports suggesting that nearly half of all state-run public health insurance exchanges are facing financial difficulty, the risk-corridor program established under the ACA is grossly underfunded and at least one major insurance carrier may have to re-examine its 2016 rates if Healthcare.gov subsidies are ruled unconstitutional.

The ads credit free preventive care as a life-saver for Adams, who feared getting sick and having no health insurance for 20 years. “I’ll always remember how affordable health care saved my life,” she’s quoted as saying. “If Congress tries to take that away, I’ll remember that, too.”

Noting that Congress has voted more than 50 times to repeal or dismantle the ACA, the Community Catalyst Action Fund boasts that more than 16 million Americans so far have enrolled in plans that offer affordable rates and quality coverage. The group describes itself as supporting “consumer advocate participation in the creation and implementation of public policy that improves the affordability and quality of health care, and we work to highlight electoral candidates’ positions on health care issues so the public can make informed choices.” 

Also see: Healthcare.gov CEO: Market runs ‘risk of offering too much choice’

For reprint and licensing requests for this article, click here.
Healthcare reform Sales and marketing
MORE FROM EMPLOYEE BENEFIT NEWS