A new website launches this month aiming to give consumers one location to find and critique local insurance agents. Agentreview.net founders Harley Gordon, attorney and principal creator of the CLTC designation, and Jonas Roeser, founder of long-term care planning organization 3in4 Association and insurance marketer, spoke with EBA about their vision for the platform. Although targeting agents primarily in the consumer market for now, the pair explain why employee benefit group agents should be interested as well.

Why start agentreview.net? Gordon: The core of what we’re trying to do is based on my deep belief that agents matter and that direct-to-consumer sites say agents don’t matter. They try and cut out the middle person. One of the things we have on our website is a study that indicates you don’t save money going direct — that there’s no such thing as simple insurance and certainly not in the health care benefits field.

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