The Obama administration on Thursday launched the “Healthy Self” campaign to better explain health care benefits to those newly insured, connect people to coverage, and encourage healthy lifestyles.

The campaign seeks to focus on health literacy and preventive services for the newly insured, as well as those who have always had insurance, Sylvia Mathews Burwell, secretary of the Department of Health and Human Services, said during an Enroll America sponsored conference in Washington. The campaign will include 50 events across the nation through August and partnerships with the private sector to “educate Americans about the preventive actions they can take to stay healthy and well,” Burwell said.

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