Owning the ‘confusing’ technology landscape

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Brokers have anxiously anticipated changes to legacy systems and manual processes for years, but now that those updates are coming through, they have to navigate a confusing and crowded field of technology options and alternatives, with each promising to automate and simplify a complex new benefits landscape.

At Employee Benefit Adviser’s Workplace Benefits Renaissance conference at the Borgata in Atlantic City, N.J., Michael Lujan, chief strategy officer at Limelight Health, will help brokers navigate this changing landscape during a March 2 keynote address.

Lujan serves as president of the California Association, of Health Underwriters. Before co-founding Limelight Health, Lujan was director of sales and marketing at California’s public exchange, Covered California, small business program and has worked at Express Scripts, Blue Shield of California and LISI.

“I consider myself fortunate to witness and take part in the transformation of health care and employee benefits by way of technology,” he says. “As a 30-year veteran of employee benefits, I’ve seen the slow transformation shift into high gear within the past five years, prompted in large part by the launch of public and private exchanges.”

This industry, which for decades had fragmented systems “is almost immediately moving toward a connected and paperless reality,” Lujan adds.

Some brokers view the market disruption as great opportunity and are already taking the steps to prepare their agency for a technology focused strategy, he explains. However, some agents have not yet accepted the need is real or have delayed their decision to select their technology partners as more vendors seem to launch every month.

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