(Bloomberg) — Parents in the U.S. would rather talk to their kids about drugs and alcohol than life insurance.

Just 38% of parents said they’re extremely comfortable talking about insurance, while 55% are fine discussing the intoxicants, according to a survey released today by State Farm Mutual Automobile Insurance Co. Three in 10 parents said they’re extremely comfortable chatting about sex and puberty, or “the birds and the bees.”

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