With health reform there's a real opportunity for brokers and consultants to truly add value to their client services. It allows them to go above and beyond just the tactical nature of health plans and step up the strategic level of advice and guidance.

The advice that every employer is going to be looking for is not only what should I do, what do I need to do? But also what is everybody else doing? What are other companies in my area doing? What are other companies in my industry doing?

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