For the more than 500 industry professionals gathered in Las Vegas in mid-July for the 15th annual Workplace Benefits Mania, the conference served as a both an introduction into the world of voluntary benefits for the uninitiated and an affirmation that the growing field is the right place to be for veteran attendees.

In break-out sessions ranging from Building Equity Value in Your Firm to Dynamic Non-Insurance Products Clients Love, speakers and attendees alike expressed an appreciation for technological advances that allow for greater market penetration. But even more so, many reinforced their belief in the importance of one-on-one personal interaction, both during open enrollment and in the voluntary benefit communication process before and afterward. "If you really want to maximize this thing you have a responsibility," said Ron Agypt, VP of broker and market development with Aflac. "This is not a time to just be good at voluntary benefits. You have to have a differentiating marketing strategy."

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