Brokers historically play a significant role in deciding on and helping employers determine what benefits are right for their employees. So when private health care exchanges — most of them featuring decision-support tools built within them — started to rise in popularity, many brokers feared they would not be needed anymore.

On the contrary, amidst private exchanges’ rapid growth — more than one-in-four employers are considering moving to a private exchange in the next three to five years, according to PricewaterhouseCoopers — it is becoming ever clearer brokers are needed more than ever.

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