The adage within the industry is that if you have seen one health insurance exchange, you have seen just one exchange. A longtime provider of technology products, bswift launched its private exchange in February 2014 and has seen considerable growth ever since. The company's director of exchange solutions, Don Garlitz, shares three attributes that make an exchange function and how bswift is working in an incremental fashion to get clients familiar with the platform.

What is the structure of your exchange? What makes it different?

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