When it comes to private exchange operators, Array Health differs from most, in that the technology company powers many insurers’ private exchanges, including Highmark Blue Shield in Pittsburgh and Blue Cross Blue Shield of Arizona. The company’s CEO, Jonathan Rickert, shares how private exchanges are changing the way health care is sold in the United States.

What is the structure of your exchange? What makes it different? Array Health is a technology company that’s focused on bringing consumers and insurers closer together by powering a personalized health insurance experience. We sell an e-commerce platform that we’ve been refining for the last eight years to health insurers to help them power their own proprietary private exchanges. Ultimately, our company’s mission is to try to bring world class e-commerce to health care.

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