(Bloomberg) — Prudential Financial Inc. and MetLife Inc. are moving onto Aflac Inc.’s turf selling protection against diseases and accidents as the largest insurers seek to add business tied to the Affordable Care Act and win valuations like their smaller rival.
MetLife, Prudential and American International Group Inc. are among life insurers that have introduced supplemental health policies. Health insurers including Cigna Corp. are also adding the coverage as the new law limits profits from traditional medical insurance.
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