(Bloomberg) — Prudential Financial Inc. and MetLife Inc. are moving onto Aflac Inc.’s turf selling protection against diseases and accidents as the largest insurers seek to add business tied to the Affordable Care Act and win valuations like their smaller rival.

MetLife, Prudential and American International Group Inc. are among life insurers that have introduced supplemental health policies. Health insurers including Cigna Corp. are also adding the coverage as the new law limits profits from traditional medical insurance.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access