A 9-million person market is a powerful one to tap. Blue Cross Blue Shield Association, which represents Blues plans across the country, is the latest to launch a retiree private HIX, coming this summer. There is keen interest in the upcoming exchange, says Maureen Sullivan, senior vice president of strategic services at BCBSA, due to pent up demand from the 8-9 million retirees in the U.S. who demand such a solution, according to BCBSA data.

The Blues exchange is aimed at retirees familiar with BCBS plans who wanted to “stay Blue, [but] there wasn’t a solution for them,” Sullivan says. “We saw a gap in the market and launched this retiree exchange.”

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access