Health insurance plans purchased through public health care exchanges often generate levels of member satisfaction higher than plans obtained through employers, according to a J.D. Power study.

Enrollees in plans bought through an exchange rated satisfaction at 696 in 2014 (on a 1,000-point scale), compared with an average of 676 for traditional, mostly employer-based plans, according to the study. One main reason people shopping through the marketplaces are more satisfied is the choice of plans available, says Rick Johnson, health care practice leader at J.D. Power in Washington. In fact, when comparing marketplace plan satisfaction and employer-sponsored plans that offer a choice of plans, the satisfaction level is equal at 696. “Choice has a role in driving the statistics when people can pick a plan that meets their needs at a price point they want,” Johnson says.

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