(Bloomberg) — The health care website’s improved performance has both U.S. political parties shifting strategies, with President Barack Obama’s team preparing a January advertising blitz and a wave of celebrity promotions to boost enrollment, allies said.

On Capitol Hill, Republican opponents of the Affordable Care Act are emphasizing new points of attack, highlighting examples of people who are paying more for insurance — including House Speaker John Boehner, and those losing access to their doctors as they shift plans, congressional aides said.

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