Small employers are offering competitive health insurance benefits relative to larger employers and, in fact, some are doing a surprisingly better job of containing costs. That’s the underlining message of a report based on the most recent national health plan survey from United Benefit Advisors. The research also suggests it’s a winning formula in the war on talent, which brokers and advisers serving this market segment can help develop on behalf of their clients.

“You don’t have to be a Fortune 100 company to be a great place to work,” says UBA President Peter Weber. “Telling current and prospective employees that, for example, your PPO plan offers the same coverage, deductibles and copays as very large companies, or that your monthly premiums are lower than what other employers your size are offering, is a great way to challenge misconceptions, win talent and build loyalty.”

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