The cover story of this month's issue of Employee Benefit Adviser provides insight into how brokers can make innovative use of social software in their practices. Understanding the use of social software technology in the workplace is complicated because it is a broad and evolving category and the vendors competing in this space are coming from different perspectives and areas of expertise.

In keeping with this theme, in this month's column I'll provide an overview of this emerging market and the drivers pushing innovation. Next month, I'll follow up by addressing product features.

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