Financial advisers are constantly on the lookout for new and more engaging and effective ways to market their services to prospective clients.

Whether it’s cementing an “old-school” referral relationship with an attorney or accountant on the golf course or striking up a “new media” conversation with a Millennial on Facebook, the right tone and tactic makes all the difference for individual advisers and firms looking to grow their books of business.

Here’s a compilation of all the latest and most effective marketing tips, techniques and first-hand accounts you and your firm will need to raise your profile and increase your assets under management:

This article originally appeared in Financial Planning, a SourceMedia publication.

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