Over the last 15 years, Daymark Advisors has worked with hundreds of benefits professionals and voluntary benefits firms across the nation. We've observed that some of the most successful practices create strategic plans for their clients. These observations are consistent across all types of firms and goals. The very best advisers are highly consultative and strategic in their approach to client engagement.

Why, you might ask? First of all, it is the right thing to do for your clients. It provides them with a multi-year roadmap to guide all their major benefits decisions and expenditures. It enables them to analyze why they even offer benefits and which benefits are best for their employee population. The process positions you as their trusted adviser who is going to facilitate the development of their benefits strategy and be the architect to achieving their human capital goals. Some of this you do already today from an intuitive perspective. But what we are talking about is formalizing the process and committing it to writing. Here's what's in it for you if you do this:

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