In kasina’s yet-to-be released 2nd annual study, findings indicate that about 87% of asset managers and insurers use LinkedIn, Facebook and Twitter, but very few are experiencing increased sales.
“It’s hard to track how much social media enhances the bottom line,” says kasina Research Analyst Jesse Mark. “The biggest benefit is brand awareness and increased engagement, and some firms are using social media to generate leads.”
Register or login for access to this item and much more
All Employee Benefit Adviser content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access