‘Super Bowl flu’ is real — and it’s costing your clients money

All the delicious treats that make this Sunday super unfortunately turn sour the following day. There’s a documented surge in both abdominal and headache claims the Monday after the Super Bowl, new research shows.

Stomach claims increased by 17% and headache/migraine claims soared 49% higher the day after the Super Bowl compared to a week later, according to Seattle-based health analytics company Healthentic, which wondered if the final game of the NFL season sent people to the doctor. “It looks like it does significantly,” says President and CEO Jeff O’Mara.

And it’s not cheap. Each stomach claim costs about $370 and each headache-related claim cost $336, according to the study, which gathered data over the past five years.

Data like this is beneficial to advisers and employers, O’Mara says, as it gives insight about the workforce that they can use to help design the best plan. “Companies can learn a lot from the Super Bowl flu,” he says.

That description is no joke. An estimated 1.5 million employees will call in sick and another 4.4 million will be late to work the Monday after the Lombardi Trophy is awarded to the either the Patriots or Seahawks, according to the Workforce Institute at Kronos.

Also see: Managing lost productivity, absenteeism after the Super Bowl

That shouldn’t be a surprise, considering the numbers generated in the kitchen are much more staggering than the yards racked up on the gridiron. This Sunday, Americans will chow down on 1.25 billion chicken wings, the National Chicken Council says. And the second-biggest eating day of the year — Thanksgiving is No. 1, according to the USDA — wouldn’t be complete without frosty refreshment. About 50 million cases of beer were consumed during the big game two years ago, according to Saveonbrew.com.

Employers can take pre-emptive action, O’Mara says, by reminding their employees to go easy on the pizza and nachos. After all, a trip to the doctor is much more likely the day after the Super Bowl.

“If they eat the whole thing, they might not feel great. But they might not realize that if they eat the whole thing, they might have to go to the doctor,” O’Mara says. “There are costs to overindulgence.” 

For reprint and licensing requests for this article, click here.
Advisor strategies Healthcare benefits Quality of life benefits
MORE FROM EMPLOYEE BENEFIT NEWS