Cynthia Loh wants technology to make it easy for employees to manage and invest in their 401(k)s.

As head of business development for Betterment and general manager for Betterment for Business, Loh is part of the team behind the robo-advisor’s new 401(k) platform, which officially launched earlier this year. In the platform, enrolled participants are invested in a globally diversified portfolio of index-tracking exchange-traded funds and benefit from personalized advice in a goal-based investing framework.

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