2014 marked the first year that any open enrollment documents were digitally available for employees at Lakeland Regional Health. Yet, in 2015, under the guidance of Kristen Booth, director of benefits, Lakeland Regional Health launched ALEX, a virtual benefits counselor and interactive software platform that communicates benefits to employees and offers individualized, personal recommendations based on their needs.
The company saw more than 80% of their benefits-eligible employees use the tool to learn about their benefits, and also saw an increase in the number of employees who enrolled in any benefits at all, or for the first time. In fact, Lakeland saw an increase in almost every line of coverage it offered, thanks in large part to Booth and her team’s implementation of the digital communications solution.
Booth is the recipient of a Dig|Benefits Technology Innovator Award, a program designed to recognize visionaries who are driving technology innovation in the employee benefits space. Winners will be honored at the Dig|Benefits conference May 19-20 in Austin, Tex.
“As organizations continue to navigate the new technology and capabilities of a digital world, how and when we communicate with employees regarding their employee benefits is also changing,” says Booth. “It’s no surprise that the way we choose to communicate with employees is more concise, visual, adaptable to multiple devices and offers the ability to personalize and customize benefits education content.”
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