Employers of all sizes are increasingly shifting toward using technology for enrolling in and managing their employee benefits. The market for technology-based platforms has been “growing leaps and bounds over past the five-plus years,” says Mark Rieder, an Austin-based senior vice president at NFP.

Ten to 15 years ago, he says, only large groups were focused on technology. Today, “they’re all very much interested in becoming more efficient,” Rieder says. “Technology has become affordable enough to [deploy] regardless of size.”

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