As a self-proclaimed marketing guy, Greg Meyer knows the key to success in selling any product is understanding where it fits and how its needed. But first, its about getting in the door and thats where identity theft protection comes in, says the agency owner and regional sales director at Worksite Benefit Advisors in Kernersville, N.C.
With the traditional group health broker scrambling to replace lost commissions, many are hesitant to bring up a product like ID theft protection because employees only have so many dollars to contribute to their benefits, Meyer notes. However, I dont look at it from that perspective at all, he says. [Those brokers] dont understand that its a great door-opening tool that actually gets you in and opens conversations differently.
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