This month we discuss the use of article writing in your marketing and positioning yourself as an expert in your industry. Like video, the more written material you get out on the Web, the more links will be displayed when a prospect Googles you. When prospects discover articles authored by you they immediately begin to perceive you as an expert and want to do business with you. There are several different types of article writing available to you. These include: newsletters, e-zine articles, blogs, white papers, online publications and offline printed publications.

The smart agent will make use of two or more venues for creating information products. In the words of Jean-Francois Lyotard when talking about the modern world: "Knowledge is produced to be sold." You are selling in the sense that you want your prospects to use your services when purchasing benefits. Each of these venues offers a different value proposition from a marketing perspective and you must consider that when choosing your tools.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access