Private enterprise is limbering up for the 2012 EBN-EBA Financial Fitness Challenge, an online financial-education program sponsored by Employee Benefit News and Employee Benefit Adviser in partnership with Educated Investor, a provider of financial education products. Organizations of all types and sizes, from Walmart to Woodchuck Hard Cider, are taking part in the Challenge, which began last month.
Employers make the eight-week program available to employees, who address the challenge to improve financial education as they go through the online course modules, designed to give them a solid grounding in everyday finances and retirement funding. Now closed to new participants, at press time, seven employers had rolled out the program to 1,000 employees, three were targeting around 500, and eight were going for up to 250 enrollees.
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