In Greek mythology, Sisyphus was a king condemned by the gods in the afterlife to pushing a huge boulder to the top of a steep hill, only to have it slip from his grasp each time and roll back to the bottom, a frustrating and unproductive task to be repeated over and over.
When I first started selling voluntary benefits, I didn't know any better than to lead with the benefits themselves. Like the mythical Sisyphus, I would push that boulder up the hill just to see it roll right back down. No sale, over and over again. Incredibly frustrating and highly unproductive.
Register or login for access to this item and much more
All Employee Benefit Adviser content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access