As the Affordable Care Act alters the landscape of health care coverage, employees increasingly crave voluntary benefit offerings from employers, yet nearly half of employees say their employer hasn’t offered any additional voluntary products, creating a void that benefit advisers are primed to help fill.

Most employees (65%) say it’s important their employer offer voluntary products and 62% say they would purchase voluntary benefits if faced with less comprehensive benefits due to health reform, according to a recent Transamerica Employee Benefits report. Still, 47% of employees surveyed for the report said they have not been offered an additional voluntary product since health care reform was implemented in 2010.

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