As employers in 2014 continued to shift rising health care costs to their employees, the importance of a well-rounded, comprehensive benefit package became increasingly apparent. This strategy more than ever includes a benefits package complete with voluntary benefit options.

“Employers and employees through our brokers are starting to really embrace voluntary and ancillary benefits as important and valuable financial mitigation products as higher deductibles, higher out of pocket medical plans are becoming more and more prominent,” says Les McPhearson, CEO of United Benefit Advisers.

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