Consulting firm Towers Watson announced Friday it bought private health care exchange provider Liazon, which operates the Bright Choices exchange. The purchase price is $215 million.
Liazons online benefit marketplaces are currently distributed through over 400 insurance brokers, under either the Bright Choices brand or as a third-party proprietary exchange. Towers Watson says it plans to continue these relationships based on their current terms and use the Liazon name in the market with its broker partners.
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