Social media relationships deserve your personal attention. Start keeping track of the people you connect with online.

“Pay attention to and record the relationships that you develop in social media as you would in any other context,” says Cameron Nordholm, co-founder of online adviser marketing firm AdvisorDeck. “Review these, reach out periodically and track the results across different networks,” he says.

Some businesses are turning to social CRM (also called sCRM) tools to track connections on multiple platforms, says Nordholm. “Using sCRM bridges the gap between LinkedIn, Twitter [and] Facebook, and typically works in concert with your traditional CRM and client management systems.”

A social CRM can track and score your interactions, helping identify new lead opportunities; such tools can also help you monitor your brand and manage your online reputation.

If you use a CRM without social integration already, note interactions by adding or updating contact records, Nordholm says. And if you don’t use a CRM, a spreadsheet works just fine.


Photo: ThinkStock

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access