After going through all the normal marketing steps for his firm - direct mail, email and referral promotions, among others - benefits broker Jim Edholm has added another: videos.

Edholm, president of Andover, Mass.-based Business Benefits Insurance, has created "Business Benefits TV," a twice-monthly video show on topics of interest to employers. He hopes it will be help his current clients as well as lead to increased referrals. EBArecently cornered Edholm to talk more about this effort.

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