Private benefit exchanges are presenting the perfect opportunity to sell voluntary products, providers are finding. As a result, they are rushing to fill their shelves with a large line of voluntary offerings.

Of 18 carriers participating in an Eastbridge Consulting Group survey, all but two carriers planned to offer their voluntary products on a private benefit exchange, the summer 2015 survey found. Then, private exchange operator hCentive said in December it plans to add new voluntary carriers to its marketplace, including Assurant Employee Benefits, Chard Snyder and Guardian. Further, in that same time frame private exchange operator Liazon partnered with Aflac to sell CI, accident and hospital indemnity through the Liazon exchange.

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