Walk into the office of Valeria Tivnan, director of population health strategy and well-being at EBS Insurance Brokers in Newton, Mass., and you will see a plaque that reads: “In God we trust. All others must bring data,” attributed to statistician W. Edwards Deming.

That data-centered mentality drives everything Tivnan, EBA’s 2017 Wellness Adviser of the Year, does with her clients’ wellness plans. It’s particularly important, as the first question about wellness plans is almost always, “What’s the ROI?” Tivnan answers it by developing customized programs for each client based on factors that are uniquely important to them — What do they want to see improved? What are their company’s measures of success? — and then tracking them extensively through the plan year.

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