The greatest time to be an employee benefit adviser is right now, but today’s adviser must embrace the fact that they not going to succeed in the same way as they did in the past, says consultant Kevin Trokey.

Historically, producers have focused on what an employer has to buy — insurance.  “We feel like we’re in a position of power … because we have something they have to buy,” Trokey, partner and coach at Q4intelligence, told attendees at the benefitsCONNECT Benefits Technology Summit in San Diego.

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